Lacoste is a French clothing company known for producing high-quality, classic pieces. Most people know Lacoste for the green crocodile that adorns its shirts, which have been worn by famous athletes, musicians, and celebrities.
It sells clothing, bags, accessories and all kinds of other items. The brand has a history that stretches back almost 90 years, and it’s gained recognition for its use of crocodiles in advertising campaigns and on apparel.
In this article, the main focus is to assess whether or not Lacoste is a good brand and give you an overview of Lacoste, its history, and some of its current success factors.
Is Lacoste A Good Brand?
Lacoste is an excellent brand. They have a lot of great products, and their clothing is always fashionable. The prices may be a bit higher than standard store-bought clothes, but you’ll be buying quality that will last you a long time.
The brand was once synonymous with an upper-class, sporting lifestyle but has broadened its horizons to appeal to younger generations and a broader consumer base.
An Overview Of Lacoste
Lacoste has been an iconic French brand in the men’s fashion industry since 1933.
It was founded by tennis player René Lacoste and his friend André Gillier. Originally a tennis and golf clothing company, Lacoste successfully transitioned into a “fashion house” that makes various luxury goods and apparel.
It all started when René Lacoste was looking for a shirt on the tennis court.
He found it difficult to find comfortable clothes for him to wear during tennis, so he decided to design his clothes, which were made from “cocoon” fibers that were soft but durable.
René Lacoste designed Lacoste’s trademark crocodile logo himself. His brand came from the nickname “Le Crocodile” given to him by fans because of his tenacity on the tennis court dimensions.
Although Lacoste is so expensive and exclusive, they have continually grown their business. Their creative marketing campaigns and new product releases have helped them tremendously.
By keeping up with trends in the fashion industry, focusing on their target audience, and creating high-quality products, Lacoste has established itself as a top-tier global brand.
Maus Frères, a Swiss company, bought the company in 2012.
What Is Lacoste Known For?
Lacoste has been a staple in the high-end fashion world for decades.
- It’s best known for its polo shirts and tennis shoes, popular among young people.
- The famous green crocodile logo is an integral part of their brand, and it’s been around since the start. Their signature logo has become synonymous with its product line.
It goes hand-in-hand with their tennis-inspired clothing line and the preppy lifestyle they are associated with.
- Lacoste clothing is considered high-quality, and the name is synonymous with class and style.
- Lacoste is known for being an iconic brand full of tradition and history. They are known for incorporating it into their campaigns and integrating it into their products. Their tennis shirts have inspired much other clothing.
Lacoste’s Wide Range Of Products
Lacoste prides itself on being a lifestyle brand, offering customers clothing and accessories to wear to work and then to the club later.
It now offers a collection of ready-to-wear clothing for women and men (including underwear and shoes), alongside leather goods, watches, and fragrances.
Men’s Wear
Clothes
- Polo shirts
- Sweatshirts, jackets, and coats
- Knitwear
- Swimwear
- Athletic wear
- Tracksuits
- Pants and shorts
- Shirts
- T-shirts
- Pyjamas and underwear
Shoes
- Sneakers
- Loafers and boat shoes
- Outdoor shoes
- Sport Shoes(Golf and tennis shoes)
Accessories
- Fragrance
- Beanies
- Watches
- Bath linen
- Sunglasses
- Caps and hats
- Socks
Leather Accessories
- Bags
- Backpack
- Vertical bags
- Ban bags
- Belts
Ladies’ Collection
Clothes
- Polo shirts
- Sweatshirts and knitwear
- Shirts and tops
- Jackets and coats
- Dresses and skirts
- T-shirts
- Trousers and shorts
- Sport clothes
- Swimwear
Shoes
- Sneakers
- Outdoor shoes
- Sports shoes
- Loafers and boat shoes
- Flip flops in sandals
Leather Accessories
- Crossbody
- Backpack
- Small leather accessories (wallets, clutches, keyrings, coin pouch)
- Belts
- Bags
Other Accessories
- Fragrance
- Caps and hats
- Scarves and stoles
- Watches
- Sunglasses
- Beanies
- Bath towels and Linens
Kids’ Collection
Items For Young Boys
- Jackets and coats
- Knitwear and sweatshirts
- T-shirts and shirts
- Swimwear
- Shoes (Teen, children, baby, newborn)
Accessories
- Watches
- Caps and hats
- Sunglasses
Lacoste Best-Sellers
1. The Polo Shirt
2. Fragrance
Their L’homme Intense Eau De Toilette is a must-have signature scent in this category.
3. Shoes
The Men's Chaymon Sneaker sells out because of the classic style and comfort that comes with it.
4. Accessories
The Men's Hat is the best-selling accessory because of its adjustable leather strap and breathable eyelets.
It’s followed closely by the Fitzgerald Billfold Wallet , an absolute must-have.
Why Lacoste Polo Shirts Are Priced Highly
Over the years, Lacoste has built a strong reputation for producing high-quality Polo shirts. It’s a well-known fact that Lacoste polo shirts are expensive. They cost about $50 to more than $100 for a casual shirt. Here are a few reasons why it’s so;
Place Of Manufacture
It all starts with most Lacoste shirts are made in Europe, so they cost more than American-made brands.
The Brand Itself And Its Exclusivity
Most people will tell you it’s because of the name. That’s certainly part of it. The Lacoste brand has become synonymous with luxury and exclusivity, so people are willing to pay excessive money for a Lacoste polo shirt.
Material Used
Most don’t know that Lacoste Polo Shirts are made from 100% Peruvian cotton.
100% Peruvian grown Pima cotton is more durable, expensive, and has a higher thread count than conventional cotton. Pima cotton has less moisture absorption and lasts longer than other kinds of cotton.
It is an excellent choice for those with allergies or skin sensitivities to the harsh chemicals in conventional clothing since it is naturally hypoallergenic and breathable.
Many top-notch brands that produce Polo shirts use the same material to manufacture their product.
This includes Tommy Hilfiger, Ralph Lauren, and Calvin Klein. Sometimes even Armani of Italy uses this type of material to produce their range of polo shirts.
Why Lacoste Is Popular
The French clothing company Lacoste is one of the most popular apparel lines globally. So, why does this clothing company have such a large following? What does it mean to be a Lacoste customer? And who are some Lacoste shoppers?
The Crocodile Logo
Lacoste’s popularity stems from its consistent brand image and distinct logo. Their logo is one of the most recognizable globally and used on their clothing since 1933.
Their iconic crocodile logo has been featured on almost all of their clothing, regardless of whether it’s a polo shirt or a watch.
Lacoste has figured out how to take a simple and distinctive logo and associate it with its iconic brand image.
Lacoste is an excellent example of a company committed to its core identity and made the foundation of its branding.
They’ve used this as a way to distinguish themselves from other clothing brands and create a distinct brand image.
It Captured The Young Demographic
Lacoste has such a stronghold on the market because it captured the essence of a young, rebellious generation.
The thought of a crocodile in a French swamp conjures up images of a wild, exotic spirit. It’s also something you can wear to a nice dinner or a night out on the town.
Their primary target market includes men and women between the ages of 18 and 35, but they have expanded to capture other demographics as well.
The Scent
The scent is an integral part of the brand as well. The mix between eau de cologne and musk gives it that distinctiveness.
The Trendy Styles
Lacoste is popular among teenagers and young adults because of its trendy style. And then there’s the polo shirt itself.
It’s something that can be worn in almost any situation, from the boardroom to the gym. It’s functional, it’s stylish, and it’s easy to wear.
“The Shirt That Dares” has become a part of pop culture, especially with the rise of vintage clothing and companies like Urban Outfitters.
Product Diversification
One of the reasons why Lacoste has successfully maintained its popularity is because they’ve mastered the art of product diversification.
They don’t just have clothes and shoes; they have fragrances, watches, and even cookware that feature the branded crocodile.
Conclusion
Lacoste is a great brand to consider when looking for high-quality clothing. Their clothes are stylish and well made, and you can wear them in professional or casual settings.
And although some of their products are a bit higher than expected, it’s the quality that will last you for a long time. The next time you are looking to buy new clothes or accessories, we hope you will consider buying from Lacoste!
