Are you struggling to turn your website visitors into business leads? If so, you’re not alone. Many businesses find it difficult to convert online traffic into sales. However, there are a few things that you can do to improve your conversion rate. In this blog post, we will discuss the steps that you need to take to increase business leads from your website.
Improve Your Website’s Design
You want to make sure that your website is appealing to visitors and easy to navigate. Use clean, professional design elements and avoid clutter. Make sure your website’s content is well-written and up-to-date. Make sure the layout of your website is logical and user-friendly. Place important information in easily accessible locations, and use clear, concise text. If you’re not confident in your ability to create a great website yourself, consider hiring a specialist from Excite Media or using a template from a reputable source. Be sure to test your website on different browsers and devices to ensure compatibility. Use drop-down menus to help users find content quickly.
You could also place a “Contact Us” button in a visible location on each page of your site so visitors can easily send you messages with questions or comments without having to search through multiple pages looking for your contact information.
Create A Landing Page
Creating a landing page is extremely important in converting visitors into leads — but what exactly are they and how do you create one? A landing page is essentially just a simplified web page with contact fields. You want to be able to drive traffic from your main website, social media sites, or ads directly to this page so that those visiting will hopefully fill out the form.
To make sure the content on your landing page stays simple yet effective, there are three key elements it should include: an attention-grabbing headline that speaks specifically about what potential customers can gain by filling out the form, compelling images/videos relevant to your product or service, as well as clear directions letting users know exactly what information you require them to input to gain access to a special offer, free trial, or lead magnet of some sort.
The form itself should not ask for more than a few key pieces of information like name, email address, and company, you want to make it as easy as possible for them to complete the process without making them feel like they’re giving away their life story.
Add Social Proof
Social proof is one of the most powerful forms of persuasion. If a lot of people are buying what you’re selling, it must be good. You can use social proof in many ways: testimonials from clients, case studies, customer reviews, media mentions, or logos from big-name brands whose customers you serve. Think about how you could add some form of social proof to your business website today – this will help build trust with visitors who may not yet know if they should do business with you yet.
If you’re a local business, ask your customers to leave reviews on Google My Business and Yelp. Add them to prominent places on your website – such as the home page or in an FAQ section. If you have high-profile clients, consider adding their logos to your site too (if they’re okay with it). Before long, visitors will feel more comfortable doing business with you because of the social proof that is displayed all over your site.
Improve Your SEO
There are many things you can do to improve your website’s SEO (search engine optimization). One of the most important is to make sure that your site is well-indexed by Google. You can do this by adding your site to Google Search Console and making sure that your site’s metadata is correct. You should also make sure that your site’s content is high quality and relevant to your target audience. Finally, you can use keywords and other search engine optimization techniques to help improve your ranking in search results.
Use A Lead Generation Form
A lead generation form is an essential part of your lead capture process. It’s a simple way to collect information about potential customers from your website visitors. When you create a lead generation form, make sure to ask for the most important information, such as name, email address, and company name.
If you’re not sure what information to ask for, take a look at your existing customer database. Which information do you need to contact the customer? That’s what you should ask for on your lead generation form. Make sure that your lead generation form is easy to fill out and visually appealing. You want to make it as easy as possible for potential customers to provide their information. Also, make sure that the form works correctly on all devices, including mobile devices.
Offer A Freebie
One of the best ways to turn website visitors into business leads is by offering them a freebie. This could be anything from an ebook or whitepaper to a discount coupon or trial subscription. Whatever you choose, make sure it’s relevant to your target audience and provides some value.
Make sure you have a sign-up form on your website where people can enter their contact information to receive the freebie. You can then use this list to follow up with potential customers via email or phone. By providing something of value for free, you’re more likely to get people’s attention and convert them into paying customers.
Stay Active On Social Media
Another great way to turn website visitors into business leads is by staying active on social media. Platforms like Twitter and LinkedIn provide a great opportunity to connect with potential customers and build relationships. Make sure you’re sharing valuable content that helps people solve their problems or learn something new. You can also post about your company’s products and services, but be sure not to come across as too sales-y.
The key is to provide value first and foremost, then subtly mention your company’s offerings. Staying active on social media is a great way to reach more people and convert them into business leads.
By providing valuable content and engaging with your audience, you’ll be well on your way to building relationships and generating more sales. If you follow these seven steps, you will be able to convert more visitors into business leads from your website.
