Are you looking for ways to minimize the impact of extreme weather events on your business? Do you feel responsible for protecting your employees from the wrath of storms, blizzards, hurricanes, and other natural calamities? Wouldn’t it be great if you knew precisely how the weather will turn out and could modify your business operations accordingly?
Have you nodded your head in agreement to any of the above questions? The chances are you’ve already been on the lookout for an accurate, reliable, and secure weather app to support your business decision.
But the regular fare of weather apps available on the internet only provides generic weather forecasts for broad geographical areas. Also, they don’t offer any actionable insights based on the available weather data.
That highlights the need for modern businesses to invest in powerful weather apps that have been tailored to their needs. In this blog, we’ll discuss the most important benefits of using a custom weather app for your business. Let’s get started.
Guaranteed Business Continuity
Irrespective of the type of business you’re running, adverse weather conditions can bring your operations to a standstill. For instance, a construction company might have to stall new construction activities in an area that’s going to be hit by a cyclone.
Similarly, aviation companies use weather data to determine optimal routes and timing for minimal turbulence. Manufacturing units need to know how long they can keep their facility operational before a storm makes landfall.
The only slight catch is that, in several cases, the impact of adverse weather may not be as pronounced as you imagined. Unless a cyclone makes landfall a few miles away from your business premises, all you’re going to face is heavy rains and strong winds.
So, how do you preempt the impact of an upcoming storm, blizzard, or cyclone on your business? The key is to use an accurate hyperlocal weather forecasting solution, such as Tomorrow’s weather intelligence platform.
Unlike regular weather apps, a hyperlocal weather forecast solution provides you with precise forecasts for specific locations. That means you’ll have a fair idea of how the weather is going to change throughout the day at your business premises.
You can use hyperlocal weather forecasts to determine the impact of an impending storm, cyclone, flood, etc. at a specific construction site, manufacturing plant, mining site, airport, agricultural farm, residential building, and more.
It takes the guesswork out of your disaster recovery and business continuity plan. You don’t have to invest unnecessary resources and capital to prepare for an extreme weather event that never hits your premises. Instead, you can outline a strategy to continue essential operations with reduced manpower.
Optimized Staffing & Resource Allocation
Depending on the nature of your business, the demand for your products/services might vary according to the weather. For instance, if you’re managing an amusement park, you can expect more people to storm into the venue in spring and summer.
On the other hand, footfall will slow down during monsoon, winter, and any impending extreme weather event.
When you have access to accurate weather forecast data, you can predict how consumer demand will vary throughout the year. This, in turn, puts you in a better position to build a cost-effective staffing strategy.
Similarly, you can procure raw materials and allocate resources based on the weather forecast. When you know demand is going to be slow during a specific season, you can allocate fewer resources to cut costs.
Effective Seasonal Marketing
As with staffing and resource planning, you can also modify your product offering and marketing campaigns based on weather data. For instance, if you’re running a cloud kitchen, you can design special seasonal menus to cater to changing consumer tastes.
While your customers would prefer a warm bowl of soup in winter, they might crave a refreshing salad in summer. Having access to accurate and precise weather forecasts will help you plan your menu in advance.
Also, you can judiciously select the products you’d like to promote during each season. You can even tailor the messaging and imagery of your marketing campaigns so that they resonate with the current weather.
Ultimately, all these factors will influence your company’s bottom line, helping you cut costs and maximize revenue. Investing in a feature-rich weather app is essential for the success of every business.
It’s particularly important considering the growing unpredictability of the weather due to climate change and global warming. Make sure you choose a reputable weather app with hyperlocal weather forecasting functionalities.