In a highly competitive environment, finding and attracting leads is paramount for businesses looking to thrive and succeed.
According to a HubSpot report, 50% of marketers prioritize lead generation for their marketing campaigns.
However, for a lead management strategy to be successful, you need to clearly understand where your potential customers are coming from and what sources of information about your product or service are most effective. This is where a call tracking service can help.
We have prepared material that explains what call tracking is, its advantages, and how it can enhance your company’s revenue growth.
Features Of Call Tracking As A Tool For Lead Generation
Call tracking is an innovative tool that is vital in lead management strategies. It provides the ability to track and analyze the effectiveness of advertising campaigns, identify sources of potential customers, and measure their conversion into actual sales.
With its extensive and useful functionality, call tracking software is often called the equivalent of Google Analytics for monitoring phone calls. However, this system has a significant advantage—it captures offline user actions that the Google Analytics tool does not track.
The operation of the tool is based on number substitution. The technology suggests using a pool of phone numbers to track the source of a call. Each advertising channel is assigned a unique phone number: one for contextual advertising, one for email marketing, one for social media marketing, and so on.
These are special “substitute” numbers allocated by the call tracking service. Calls to these numbers are redirected to the official call center number, where a real manager answers. However, the system also identifies which phone the call was made to, allowing it to associate the information with a specific inquiry.
Why Is Call Tracking Beneficial For Your Business?
Despite the wide variety of digital marketing channels, the effectiveness of using the telephone for lead generation should never be underestimated.
What Is Lead Generation?
It is crucial to utilize lead management software and have a clear call-tracking strategy that helps attract potential customers and work with them to grow your business.
During the implementation of marketing and sales campaigns, you can gain immense benefits from call-tracking solutions and lead management systems.
Let’s consider the key call-tracking advantages for businesses:
Automated call management
Call tracking simplifies campaign management for outbound calls. You can use this technology to calculate and monitor call durations and their outcomes and generate predictive models for the success or failure of each campaign.
Geo-tagging
Tracking calls will help you identify the most promising new locations for business expansion. You will know precisely the number of customers who called you from a specific area and the level of interest shown. With access to potential customer data, you can easily engage in geographic expansion and develop your business.
Eliminating information gaps
One drawback of phone calls is the lack of information about potential customers. Every salesperson understands the importance of such data and how it can impact the chances of attracting a potential client.
Using call tracking allows you to gather more information related to calls. You have access to the same amount of valuable insights that can be obtained from certain digital campaigns based on data usage.
Implementing call-based advertising campaigns
Call-based campaigns can contribute to the expansion of your business. They enable customers to reach out to your company from a website or app where they see your advertisements. Add a reliable call-tracking platform to the mix, and you have a powerful stack of technologies to enhance investment profitability.
Targeting and retargeting potential customers
In recent years, personalization has become easier thanks to data-driven marketing. This allows businesses to create personalized messages that convert well. You can leverage call tracking and analytics to create targeted marketing campaigns that attract more leads and increase the revenue growth rate.
Improving service quality
Those customers who are completely satisfied with your company’s service are most likely to call you again and again. Call tracking will help you understand every customer from the moment they make a call. You’ll know in advance what purpose and question your loyal customer is asking for, providing personalized service and feedback.
Reducing advertising costs
According to Zenith, global advertising spending is projected to increase by 5.7% in 2023 and 7.4% in 2024 compared to 2022. This growth is driven by advertising, an important tool for effective business development. Even a highly successful company needs regular promotions to attract new customers and retain existing ones.
It’s not uncommon for business owners to spend money on advertising with zero or negative returns. Call tracking can help you identify those campaigns that aren’t benefiting your business and reduce your marketing budget. Whether they are conducted online or offline, call tracking will provide you with valuable data to make better decisions.
Identifying lost potential customers
Call tracking lets you discover why some leads are not converting into sales. The reason may be a dropped call, communication errors, a missed call, the wrong time, or poor training of your team. Thus, call tracking data will help you improve your lead management system.
Integration of technology into existing systems
Transferring data from your call tracking system to your CRM and using powerful CRM tools, you can create ideal customer profiles and effective marketing strategies.
In addition, the call tracking solution can integrate with lead management sales software and other systems and platforms.
To experience all the benefits of call-tracking software, it’s important to find the best call-tracking company that can help increase digital ad revenue growth and scale your business.
How To Choose The Best Call Tracking Service?
There are many call-tracking tools on the market. At first glance, they may seem identical, but they are not.
The main indicators that you need to focus on when choosing a service include the following:
1. Call Quality
It directly affects the effectiveness of call tracking. Make sure to inquire about the source of the phone numbers you’ll receive. Companies providing the service may offer numbers from third-party providers or have their own telecom operator license. The call quality is entirely dependent on the telecom operator. It will determine the presence of interference, call disruptions, and the number of calls reaching your company.
2. Number Capacity
This refers to the number of phone numbers available from the telecom operator or the call tracking service provider. It is crucial if you’re targeting multiple regions and/or using multiple advertising channels.
3. Changing Settings
You can’t do without management and control for call tracking to produce relevant data. Therefore, the system must be able to change settings at any time without waiting for the support team to respond.
With these criteria, you can choose a quality call-tracking service and improve your lead management strategies.
Call Tracking And Lead Management Software: Review The Advantages Of A Comprehensive Approach
These digital solutions provide a comprehensive approach to effective lead generation and increased profits.
Here’s a look at its key benefits:
- Lead management automation. Bot lead generation ensures stable engagement and eliminates pointless loss of requests, saving employees’ resources on one-type calls. You can identify interested customers in a short time and segment them into categories without wasting a manager’s time. At the same time, maintaining the company’s same Tone of Voice.
- Personalized communication. When the user sees what they need at the right time and place, motivating them to buy is much easier. Personalization allows you to increase customer loyalty, improve behavioral factors, and increase conversion rates.
- Improve communication across departments. Well-functioning interaction between the company’s departments is one of the most important criteria for business success. Lead management software can be a central platform connecting different departments. Thus, lead generation companies‘ employees have access to a common database, allowing faster communication and better collaboration.
Conclusion
The use of call tracking and lead generation services is the key to a successful marketing strategy aimed at increasing the number of customers and profits.
These digital solutions allow companies to succeed in lead generation, build a customer base and increase the likelihood of sales. In addition, they help build effective advertising campaigns, increase conversion rates, and save money, thereby allowing businesses to grow and increase profits.
