If you run a business, you’ve likely had to do some marketing once or twice (or fifty times) in your life. Marketing can be a daunting and complicated task, especially if you are running a business that needs to market its products or services online. There are so many different types of content available for marketing purposes, and it can be confusing and overwhelming to know which one will give you the best results.
Luckily, we know how to help with your dilemma. You can leverage video content. Video content has quickly become one of the most popular forms of online marketing. It allows users to view what they want from their device whenever they want it. In addition, video content is highly engaging compared with other types of marketing materials like text-based landing pages, flyers, etc.
So, if you haven’t tried using videos before, now might be the time! Create your impeccable landing page in seconds and enjoy the benefits explained further in this article.
Why Leverage Video Landing Pages?
Video landing pages are web pages that use video to promote a product or service. They’re designed to build trust and credibility with the visitor, which can then be converted into leads and sales. Many businesses have found that using videos on their landing pages improves conversions by 20%. There are many different types of landing pages, some with more success than others.
For example, some companies have tested text-based vs. video versions of their same landing pages to see what works best (text-based generally won). But in general: Video content outperforms other forms of media when it comes to conversion rates and social sharing rates–which means more business!
You’ll want video if you want leads; if you don’t have time or money for any marketing campaign (even one just testing out new ideas), then go ahead and try out something affordable, effective, and quick, such as AI tools for video creation and editing.
Better Conversions
Video content is the best way to engage your audience. The human brain can process visual information 60,000 times faster than text-based information. As a result, video has become an invaluable tool for marketers looking to boost conversion rates and ROI for their campaigns.
Video content is more shareable than other types of content. It is because videos are simply more accessible ways for your target market to communicate with each other because they’re fun and exciting—and they make great conversation starters!
Video leads directly to conversions better than other media types. It creates trust between you and your viewers by showing them exactly what product or service you offer before asking them for anything.
Increased Social Sharing
Social sharing is a great way to get more traffic, leads, conversions, sales, and customers for your landing page. It’s also a great way to boost your content’s organic search engine rankings.
Video content has been proven to increase social media shares – and these shares result in increased site traffic from sources relevant to your business or brand (which means they’re more likely than not going to turn into leads or customers).
Higher Trust Levels
One of the more obvious reasons to use video content is because it’s more engaging, memorable, and trustworthy. When you create a landing page that uses video content as its primary vehicle for conveying information, your visitors will be more likely to remember what they see and hear when compared with text-only pages.
Video content is also considered more trustworthy than other types of content: according to a survey by Brightcove (which offers media management services), 87% of consumers say that online videos make them trust brands less if they don’t include any information about who created them or what their credentials are.
Finally, research shows that people who view videos on landing pages are far more likely to convert into paying customers than those who visit text-only pages—and they’re also much more receptive to sales pitches after watching a video!
Shorter Sales Cycles
Video content can help to shorten sales cycles and increase conversion rates. This is because it solves a problem that many companies face: how to engage customers with a marketing message effectively. Video content also helps improve the quality of leads, customer service, and the overall customer experience.
Increased Product Understanding
Showcase your product in action. Video content is the best way to help customers understand how a product works. Having them see the product in use, rather than simply reading about it, has been proven to increase conversions by up to 40%. This is especially true for products that aren’t traditionally found on e-commerce sites (like industrial equipment or medical supplies).
Highlight why customers should choose your product over competitors. People are more likely to act on an offer when they know exactly what they’re getting and why it’s better than everything else out there. Keep this in mind as you design your landing page videos—make sure that each one focuses on a different advantage and uses language that communicates it—and you’ll be more successful at selling more items per visitor than if you were relying on static images alone!
Increased Time Spent on Pages
When building a landing page, it’s essential to understand that you have a finite amount of time to convince the visitor to convert. Video can help your visitors learn about and understand your product or service in ways that text simply can’t.
For example, when a customer learns about how your product works, they might not want to read through several paragraphs of text before they understand what benefits they’ll get from using it.
However, with video content, you can demonstrate these benefits visually, so customers can quickly grasp the information without reading through paragraphs of text first. This makes them feel confident in their purchase decision and more likely to convert because they know exactly what their purchase will provide them with (and why).
Improved SEO Performance
When you’re building a landing page for your business, it can be tempting to focus on the page’s aesthetics, but don’t forget about the content. Your page needs to be appealing and easy to navigate, but it also needs to include everything Google is looking for to rank well in search results. That’s where video content comes in!
By using video on your landing page, you can ensure that your content is high quality and relevant. Video content is also easier for people searching for information about your product or service; they can get all the details they need without having to read through long paragraphs of text or click through multiple pages of information.
Your landing page should be where you showcase the best of social proof. Social proof is a psychological concept that refers to the idea that people will do what they see other people doing.
It’s a powerful tool to increase trust, credibility, and conversion rates on your landing pages. Social proof can take many forms: testimonials, case studies, reviews, and endorsements are just a few examples.
Conclusion
We’ve discussed seven reasons why video is an excellent addition to your landing page. But the most important one is that it works, plain and simple. Video gives people the chance to experience your product or service so that no other medium can provide, which makes it an invaluable tool for engaging potential customers. So if you haven’t already, create some videos for your landing page today!
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